Document Type
Discussion Paper
Publication Date
2-17-2021
CFDP Number
2275
CFDP Pages
36
Journal of Economic Literature (JEL) Code(s)
D91, O12
Abstract
Recent literature suggests the power of interventions to change habits. In a dense slum in Nairobi, we adopt best practices from the habit literature to encourage toilet use instead of alternatives that damage community health. Offering subsidies increased toilet usage, effects continue for one month after discounts end, but erode thereafter. Treatments designed to induce habit formation (marketing, time-limited discounts encouraging repetition, discounts for longer periods, targeting `habitual types’) generated no greater persistence. We see some persistent behavior change due to learning about the new toilet option. It appears difficult to induce pro-social behavior without private benefits through habit change.
Recommended Citation
Caro-Burnett, Johann; Chevalier, Judith A.; and Mobarak, Ahmed Mushfiq, "Is Habit a Powerful Policy Instrument to Induce Prosocial Behavioral Change?" (2021). Cowles Foundation Discussion Papers. 2600.
https://elischolar.library.yale.edu/cowles-discussion-paper-series/2600