Date of Award
Spring 2024
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Economics
First Advisor
Bergemann, Dirk
Abstract
The growing salience of digital markets calls for new models that analyze market behaviors in the presence of the massive collection of consumer data, market powers for consumer attention, and the ability to offer sophisticated mechanisms for digital service. My dissertation consists of three papers focusing on different aspects of digital markets. Chapter 1 studies the implication of having consumer data on the dynamic pricing policy of experience good such as streaming services and subscription services. Chapter 2 studies the social dimension of consumer data, where the data externality makes consumers dramatically under-evaluate the consequences of sharing their data. Chapter 3 studies the platform's optimal robust pricing policy, which utilizes the monopoly power over consumer attention to sell advertisement/disclosure services.
Recommended Citation
Gan, Tan, "Essays on Digital Markets" (2024). Yale Graduate School of Arts and Sciences Dissertations. 1433.
https://elischolar.library.yale.edu/gsas_dissertations/1433
