Document Type
Discussion Paper
Date of Paper
1-1-2009
Recommended Citation
Bertrand, Marianne; Karlan, Dean; Mullainathan, Sundhil; and Shafir, Eldar, "What’s Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment" (2009). Discussion Papers. 976.
https://elischolar.library.yale.edu/egcenter-discussion-paper-series/976
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