In recent years, the idea that the algorithms behind for-profit search engines are somehow neutral or unbiased has been heavily critiqued but for those who still hold onto a belief of objectivity and accuracy, Safiya Umoja Noble presents a clear and well-researched argument against such naiveté. These algorithms and the searches they drive are instead, Noble argues, a part of systemic structural oppression around race and gender. For Noble, Google Search’s algorithms are structured in a way that supports dominant narratives reflecting hegemonic frameworks and these same frameworks are an integral part of the structured oppression of women and people of color. In other words, there is nothing neutral about the net.
Garrett, Yvonne C.
"Review of Algorithms of Oppression: How Search Engines Reinforce Racism,"
Journal of Contemporary Archival Studies: Vol. 6, Article 8.
Available at: https://elischolar.library.yale.edu/jcas/vol6/iss1/8