The study explored the readiness and challenges of social media adoption at the Public Records and Archives Administration Department (PRAAD) in Ghana and was guided by the Iacovou, Charalambos L., Izak Benbasat, and Albert S. Dexter model of Electronic Data Interchange adoption. Using the qualitative approach, 13 participants drawn from the Archives Division were interviewed to explore their perspectives. The results showed that besides the participants high understanding and awareness of the benefits of social media adoption, clients were interested to engage PRAAD on social media. However, PRAAD’s readiness to adopt and effectively use social media was inadequate due to challenges such as insufficient ICT infrastructure, lack of adequate financial resources, lack of staff training in professional social media usage and lack of social media policy and guidelines. This paper discusses the need for PRAAD to create social media policy, train staff and invest in ICT infrastructure to facilitate adoption and effective use of social media.
Saah, Reuben; Abban, Samuel; and White, Esther
"Use Of Social Media In Public Archives: Perspectives About Ghana’s Readiness And Perceived Challenges.,"
Journal of Contemporary Archival Studies: Vol. 10, Article 20.
Available at: https://elischolar.library.yale.edu/jcas/vol10/iss1/20