Date of Award

January 2020

Document Type


Degree Name

Master of Public Health (MPH)


School of Public Health

First Advisor

Lucian Davis


Human-Centered Design (HCD) has been utilized by an increased number of public health organizations to help improve both national and global health outcomes. However, there is little known about how to assess the processes associated with its use, or the resulting outcomes and impact of HCD. This protocol will provide a tool to systematically explore the application of HCD within the context of demand generation for immunization, with emphasis on process and short-term outcome evaluation. The program on which the evaluation is based is in its pilot phase, and there is the need for a process evaluation to assess implementation outcome measures, as well as to evaluate short term outcomes to ensure the program is working effectively. Pre-experimental before-after and only after mixed methods design will be used to assess acceptability, appropriateness, feasibility, fidelity, and short-term outcomes of the study. Both qualitative and quantitative data collection methods will be provided for the evaluation team’s use, who are aiming to utilize this plan to assess the impact of HCD on local social networks. Although the plan itself does not aim to assess program outcomes, assessing the changes in short term outcome indicators will play a role in determining the implementation successes, explore the areas for further improvement, and notify decision-making stakeholders to pursue scale-up intervention as a continuation of the pilot study. Furthermore, this evaluation plan aims to help researchers systematically assess their implementation. Using mixed methods design is critical in understanding why and how mechanisms behind the intervention work or fail while measuring its impact. The plan provides detailed design, methods, sample selection, and data analysis guidance, in order to provide a comprehensive protocol.


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