Date of Award
Open Access Thesis
Master of Public Health (MPH)
School of Public Health
Objective: The primary aim of this study was to determine the influence of craving on food selection.
Research Methods and Procedures: A total of 95 viable participants completed the food craving inventory
(FCI), a restaurant meal selection questionnaire, and various demographic questions. Linear regression
modeling was used to analyze the relationship between FCI craving score and various forms of caloric intake.
Logistic regression models were utilized to analyze the relationship between “high-craving” status and food
Results: No significant findings resulted from modelling the relationship between craving category FCI scores
and craved caloric intake using Pearson’s coefficient. Likewise, no significant relationships were observed
between craving category FCI scores and total caloric intake. Various significant relationships resulted from
modelling the relationship between “high-craver” status and food selection. “High-craver” status for CARB
and SWEET were significant predictors of choosing a high-fat meal. “High-craver” status for FFF was found
to be a significant predictor of choosing a high-FFF meal. “High-craver” status for FFF and SWEET were
significant predictors for choosing a high-carb meal.
Discussion: While no significant associations were observed using linear regression to model the relationship
between FCI score and caloric intake, these insignificant relationships may not hold true when more robust
dietary measures for food selection are utilized and a larger sample size is polled. A number of significant
relationships were elucidated using logistic regression to assess the relationship between “high-craver” status
and food selection. Some of these relationships were positive and others inverse; however, important ideas
concerning craving and food choice can be garnered from each of these.
Conclusion: There are a number of limitations associated with this study; however, despite these limitations,
this study provides an important base for the relationship between the magnitude of an individual’s craving
score and food selection. With more robust studies centering around the same topic matter, it is possible that
more concrete relationships between craving and food selection can be illuminated.
Raiff, Elizabeth Marie, "Relationship Between Food Craving And Food Selection" (2020). Public Health Theses. 1983.
This Article is Open Access