Document Type
Discussion Paper
Publication Date
4-2026
CFDP Number
2513
CFDP Pages
27
Journal of Economic Literature (JEL) Code(s)
N/A
Abstract
We study the design of efficient dynamic recommendation systems, such as AI shopping assistants, in which a platform interacts with a user over multiple rounds to identify the most suitable product among those offered by advertisers. Advertisers have multi-dimensional private information: their private value from a purchase and private information about the user’s preferences. In each round, the platform displays recommendations; the user learns product characteristics of the shown items and then chooses whether to purchase, exit without purchasing, or submit a new query. These actions generate a stream of feedback—purchase, exit, and follow-up queries—that is informative about the user’s preferences and can be used both to refine future recommendations and to design contingent transfers. We introduce a class of data-driven dynamic team mechanisms that condition payments on realized user feedback. Our main result shows that data-driven dynamic team mechanisms achieve periodic ex-post implementation of the efficient allocation rule. We then develop variants that guarantee participation and deliver budget surplus, and provide conditions under which these properties can be jointly attained.
Recommended Citation
Bergemann, Dirk; Bojko, Marek; Dütting, Paul; Leme, Renato Paes; Xu, Haifeng; and Zuo, Song, "From Conversations to Mechanisms: Aligning Advertiser Incentives in AI-Powered Product Recommendations" (2026). Cowles Foundation Discussion Papers. 2941.
https://elischolar.library.yale.edu/cowles-discussion-paper-series/2941